Privaxi is a cybersecurity and compliance firm helping mid-market and enterprise organizations navigate complex regulatory frameworks—including SOC 2, ISO 27001, HIPAA, HITRUST, PCI-DSS, and CMMC—through a blend of human expertise and AI-enabled automation.
The Challenge
Privaxi needed to:
Clearly communicate highly complex compliance offerings to non-technical buyers
Differentiate from automated compliance platforms (e.g., Drata, Vanta)
Establish credibility, clarity, and trust across digital touchpoints
Support lead generation with conversion-focused design assets
Their existing materials were fragmented and overly technical, making it difficult for prospects to quickly understand value or take action.
The Approach
I partnered closely with Privaxi leadership to translate dense cybersecurity concepts into clear, structured, and conversion-ready design systems, focusing on:
Strategic messaging hierarchy to clarify services and buyer pathways
Design systems that balance enterprise credibility with approachability
Conversion-focused layouts for landing pages, decks, and calculators
Scalable visual frameworks that could evolve with new offerings
Key Deliverables
Homepage and service landing pages (SOC, ISO, HIPAA, CMMC, CAMP)
Compliance calculators and interactive scoping tools
Sales decks and webinar presentation templates
Visual system and UI patterns for ongoing marketing use
Results & Impact
Improved clarity and confidence in sales conversations
Stronger differentiation against automation-only competitors
Increased engagement with landing pages and lead-gen tools
A scalable design foundation supporting continued product and service growth
My Role
Lead designer and creative strategist—owning visual direction, UX structure, messaging clarity, and execution across web, presentations, and marketing assets.
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