Each one written up properly — the brief, what made it hard, the decisions I made, and what happened after. The rest of the work is below, in less detail and with fewer feelings.
A thousand-odd projects in thirteen years, and thirteen of them are on this page. The cut wasn't about which looked best — it was about which ones I learned something on, or had to argue for.
Most of my work lives in places where being unclear has consequences: a clinician deciding a dosage, a patient reading a benefits letter, a buyer trying to understand six compliance frameworks. That's the through-line, more than any industry or medium.
Some of the best work isn't here — NDAs, internal systems, and a fair amount of unglamorous template-building that saved teams hundreds of hours. Ask me about it.
I'm Alyssa Ostroff — designer and brand strategist. Open to senior design and creative lead roles at mission-driven teams, and taking two freelance projects this quarter.
