CDC Yellow Book 2024 is the U.S. government’s leading resource for international travel health guidance. I designed the book’s logo, visual identity, and supporting website banners, ensuring accessibility and cohesion across print and digital. The 2024 website redesign, which I helped lead, won the Excellence in Communications Award and drove a 35% increase in visits (2.52M+ in six months) compared to the previous edition. This project highlights my ability to blend design craft, brand consistency, and user-centered strategy at a global scale.
I'm Alyssa Ostroff— a designer, digital strategist, and marketer who works with brands looking to push creative boundaries.
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