I work with organizations in healthcare, public health, mental health and other regulated categories — places where being misunderstood has consequences. Three ways in, depending on what's broken.
Positioning, voice, identity and a brand book non-designers can actually follow. Built so the tenth person to use it doesn't need me in the room.
Designed and built in Webflow. Messaging hierarchy first, accessibility from day one, animation only where it earns its keep — and structured so your team can extend it without a redesign.
A monthly retainer for teams that need consistent output without the ramp-up every time — campaigns, decks, editorial, illustration, social, the lot.
Most design problems are unresolved decisions wearing a visual costume. Settle the decisions first and the design gets much easier.
I learn your subject well enough to argue about it — the compliance framework, the treatment pathway, the thing your buyer is actually afraid of.
What does the audience need to believe, and in what sequence? That hierarchy becomes the layout, the type scale, the whole system.
Files organized, patterns documented, examples of the wrong way as well as the right one. The measure of a good system is how little it needs its author.
The practical questions, answered before you have to ask them.
Fixed project fee for brand and web work, monthly rate for partnerships. You get the number before we start, and it doesn't move unless the scope does.
Brand systems typically run 6–10 weeks, websites 8–12, depending on content readiness. Ahead of schedule is a personality trait.
Section 508 and WCAG 2.2 AA are designed in from the first sketch, on every project — not a line item you decide whether to buy.
Me. You are not handed to a junior after the pitch, because there is no pitch and there is no junior.
One decision-maker, honest answers about what hasn't worked, and someone who can get me access to the people who know the subject.
Taking two freelance projects this quarter, and open to senior designer roles at mission-driven teams.
That's the fun kind. Tell me what's not landing and I'll tell you honestly whether I'm the right person for it.
I'm Alyssa Ostroff — designer and brand strategist. Open to senior design and creative lead roles at mission-driven teams, and taking two freelance projects this quarter.
