Self-Care Shirts is an e-commerce brand I founded to merge design, mental health advocacy, and community impact. I created over 50 original apparel and poster designs, built a Shopify store with integrated Printify production, and managed SEO, email marketing, and paid ads. Within months, the brand secured 480+ backlinks, national press mentions, and consistent sales growth, serving as both a creative outlet and a proof-of-concept in brand building. This project reflects my ability to lead end-to-end creative strategy—from concept and design to marketing execution and customer engagement.
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I'm Alyssa Ostroff— a designer, digital strategist, and marketer who works with brands looking to push creative boundaries.
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